Where Experience Meets Personalized Care

With over 25 years of experience, Edma Alcantara has built her career around one simple goal: helping every client achieve beautiful, healthy hair they love.

After graduating from SENAC, one of Brazil's leading cosmetology schools, in 1997, Edma owned a successful salon in São Paulo before bringing her passion and expertise to Massachusetts. Today, she is the proud founder and owner of Hair by Edma.

Known for her attention to detail and personalized approach, Edma specializes in balayage, custom color, blonde transformations, Brazilian Keratin Treatments, Hair Botox treatments, precision haircuts, and healthy hair care. Every service is tailored to your unique hair type, lifestyle, and goals.

Healthy hair is always the priority. That's why Hair by Edma uses trusted professional brands like Kérastase, Olaplex, Goldwell, Alfaparf Milano, Guy Tang, and K18 to deliver beautiful, long-lasting results while protecting the integrity of your hair.

At Hair by Edma, you're more than just an appointment. From the moment you walk in, you'll receive personalized attention in a welcoming, relaxing environment where your confidence and satisfaction come first.

Whether you're looking for a subtle refresh or a complete transformation, Hair by Edma is here to help you look and feel your very best.